I have always admired people who get and idea and work hard to bring it into reality. When we see other people work from the ground up, we get a better sense of confidence. Even as a child, I have always wanted a business of my own. Of course, I found out that Edison was right when he said that success was 1% inspiration and 99% perspiration.
One of my greatest entrepreneurial inspirations is Doe Deere, founder of Lime Crime. Deere is living proof that people can still immigrate to the United States and pursue the American Dream. She was a dreamer from her childhood, just like me. I read a recent online interview, where Deere opened up about growing up in Russia. She learned to make her own clothes and had drew her own temporary tattoos to sell at school. Her business skills were pretty rare for such a young person who lived in an oppressive country.
Like Doe Deere, I have never been satisfied with the status quo. When I was thirteen, I adopted a Goth sense of fashion that was completely my own. There were many people and things that influenced my style, from classic punk, to steam punk, to vintage Gothic. Deere also was influenced by the fashion trends of music. When she immigrated to New York City, she and some friends started a rock band.
It amazes me that Deere came to this country and basically had nothing but her dreams. She started touring in her own rock band and even designed the clothes for the group. In her interview, Deere said that when fans discovered that she made her own costumes, they wanted to buy outfits like them. In a true entrepreneurial spirit, Doe Deere signed up for a small shop on a famous Internet auction site. She made several different outfits and modeled them for customers to see. She named her shop Lime Crime.
Deere wanted makeup that complimented her clothes and was never happy with the selection in stores. She began mixing up unbelievable color combinations and modeled them with her clothes. Her fans were thrilled with the fabulously fluorescent colors that she created in eyeshadows, lipsticks, bronzes, blushes, and nail polishes. Demand for her makeup got so big that she eventually bought a factory to produce it. Now, Lime Crime is shipped all over the world from Deere’s popular website. It is an internet business that is worth millions of dollars.
An outfit is not complete without the right makeup and accessories. For this reason, I found my niche in fashion. I have a little store-front business in our local flea market where I sell Goth outfits and accessories I design. Doe Deere truly one of my favorite inspirations. As a matter of fact, I use Lime Crime cosmetics and recommend them to all my customers. If we are willing to work, we can see success in our business, too.