The Perfect Niche For Your Business With Doe Deere

Many businesses have humble beginnings, catering to a niche market. How do you find one that will be successful? What’s the best advice for success? The best place to start is by asking someone who has done it already. Doe Deere, the owner of the very popular cult-favorite Lime Crime cosmetics, is a good reference for answers. Learn more:


Doe Deere was motivated by a passion for cosmetics. She became solely interested in developing a product that would help create colorful looks using quality products that worked and lasted on the skin. She advises that people should look into market trends first and discover if their passion will be profitable. She also urges people to come up with their business plan. Have everything on paper so you can present when you’re asking for loans. Look online for some samples and then proceed to use those as a guide to help you create yours. Always be willing to listen to those around you. Your employees and your customers will always be able to provide the best feedback. Learn more:


Doe Deere’s other, most important words of wisdom say that you must be willing to initially work hard for little to no pay. Starting up a company is hard work, time-consuming, and little initial reward. With persistence, however, success will lead you to ultimate satisfaction and great reward. Learn more:


Deere was raised in New York City but she was born in Russia. She began a DIY fashion line in 2004 on eBay. After doing her own makeup and being attracted to bright, bold colors, she realized these colors were not readily available. She decided to fill that need and launched her cosmetics in 2008.


Lime Crime is a cult classic online due to the extraordinary colors and rich, pigmented eyeshadow formula. Another popular item is the liquid matte lipsticks; they stay on and do not dry out or crumble. The line is cruelty-free and vegan, ensuring that nobody is purchasing any item that has caused an animal to suffer. The entire line is approved and certified by Leaping Bunny, who has set up strict standards for being able to carry their label. Learn more:


Lime Crime is all about self-expression and being comfortable with yourself by breaking boundaries. Doe Deere represents inspiration for young women who are interested in taking control and becoming their own boss. Never a dull moment, Doe Deere is always working to make sure her company is running smoothly, figuring out what areas of the business need attention and seeking out solutions, or working with her staff to create greater products for her customers. Learn more here: