Luiz Carlos Trabuco, the current president and CEO of Banco Bradesco, is one of the most influential business executives in Brazil. In 2015, Trabuco was named “Entrepreneur of the Year” by Dinheiro. The success that he has enjoyed throughout his career is attributed to his unique leadership style.
Mr. Trabuco assumed the presidency of Banco Bradesco in 2009. At the time, the bank was losing to its biggest competitor, Itau Unibanco. To deal with the competition, Trabuco began looking for good acquisition targets. When HSBC announced that it was looking to sell its Brazilian assets, Trabuco saw this as a good opportunity to spread Banco Bradesco’s influence in the country.
After the approval of Lazaro Brandao, the chairman of the board of directors, the bank acquired HSBC’s Brazilian assets for $5.2 billion. This move placed Banco Bradesco high in the Brazilian private sector.
Luiz Carlos Trabuco’s Early Life
Luiz Trabuco was born on October 6, 1951, in Marilia, Sao Paulo. He received his undergraduate degree from the University of Sao Paulo. Trabuco also attended the Foundation School of Sociology and Politics of Sao Paulo, where he received his postgraduate degree.
After Trabuco completed his studies, he began working at Banco Bradesco. He was employed as a clerk. Prior to becoming the president of Banco Bradesco, Trabuco served in different executive positions, including executive vice president (1999), managing officer (1998), and department director (1984).
Besides being the chief executive officer of Bradesco Bank, Luiz Carlos Trabuco holds executive positions at other notable institutions. He serves as the vice chairperson of Bradesco Bank board of directors. Carlos Trabuco is also the chairman of the board of directors of Elo Participações, a member of the Strategic Committee of Vale and a member of the board of directors of Brazilian Federation of Banks.
Luiz Carlos Trabuco has also served as the president of National Association of Private Pensions National Federation of Supplementary Health. Trabuco also served on the boards of the ArcelorMittal Brazil and ABRASCA – Brazilian Association of Publicly-Held Companies. He was once a member of the board of National Academy of Insurance and Pension Plans as well as the Brazil-United States Forum.
Luiz Carlos Trabuco has received several awards in recognition of his role in the banking industry. Among the awards he has received include the Business Sector Leader in Insurance and Pension Plan and the Business Insurance Personality.
Some of the personal honors he has received include the Don Quixote Trophy and the Meritorious Citizen of Marilia Award. Trabuco has been recognized as one of the 100 most influential Brazilians. In 2015, he received the Entrepreneur of the Year Award in the category of finance.
About Bradesco Bank
Bradesco bank is one of the largest financial and banking institutions in Brazil. It is a powerhouse in several aspects; it is the third-largest commercial bank in Latin America, the second-largest bank in Brazil and the largest private employer in Brazil. The bank offers a wide range of banking products and services to individuals, companies and international corporations and institutions. Among the products it offers include pension plans, insurance coverages, credit and debit card services, internet banking and personal and commercial loans.