If you’re sick of the same old Chapstick and want something new to try, then you’ll be excited to know that there’s a new oral care product in town. One that offers numerous tantalizing flavors and comes in a cute, pastel-colored orb.
EOS, or Evolution of Smooth, orbs are not your usual product. EOS lip balm will delight all five of your senses, and it is easy to find in the bottom of your purse or bag, thanks to its unique shape. EOS has grown to be a $250 million company that has become the second best-selling lip balm just after Burt’s Bees, and has even wedged out Chapstick and Blistex. EOS is projected to reach $2 billion by 2020, thanks to the demand for organic and natural products like EOS, https://evolutionofsmooth.ca/.
Sanjiv Mehra, Johnathan Teller, and Craig Dubitsky (who is no longer a part of the company) launched EOS nearly a decade ago. They discovered that lip balm is primarily used by women and they have made their Target audience to be Millennial women aged 25 to 35. Mehra believes that the products that women use every day should be enjoyable and that is exactly what EOS has become-an enjoyable product for women that make them smile every time they use it.
EOS has become very popular on the social media platform and just one picture of a brand-new EOS flavor can easily bring in over 40,000 likes.
It was not easy to get the EOS product on the market, even though it is an innovative product. But they eventually did and EOS is now in big stores like Target, Walmart, Costco and Walgreens. Mehra and Teller owe it all to their backgrounds and experience of working at major corporations. Their approach of using their entrepreneurial skills and discipline has really paid off.