Category: Fashion

Fabletics Accomplishments in the Clothing e-Commerce Market

Succeeding in the fashion e-commerce market that is currently being controlled by Amazon is somehow difficult. However, Fabletics owed by Kate Hudson has been able to grow and has grown into a $250 million business in a period of three years. Fabletics is an online retailer that deals with women’s footwear, accessories and sportswear. A unit of the sportswear shop applies a subscription mechanic to sell clothes and footwear to its customers.

 

Although in the past price and quality of products defined the value of brands, a shift in the economics rendered the combination a non-guarantee to either success or competition. In its place customer experience, brand recognition, last-mile service, gamification elements and exclusive design are the new determiners of high-value to the current customers.

 

Just like Warby Parker and Apple Incorporation, Fabletics is using a strategy that is paying off for the membership brand and in this year they will be setting up more physical stores. Fabletics already runs sixteen stores located in Florida, California, Illinois, and Hawaii. According to the executives at the “activewear” shop, the secret to succeeding in the e-commerce market requires companies to develop a modern type of what is considered a high-value brand dorm the first day they start operating. Fabletics offers trending fashion at half the price of their competitors because of their online personalized services.

 

Fabletics operates its physical stores in a different manner. To start with, it encourages reverse showrooming. Unlike their competitors who showroom and customers browse offline and buy their items elsewhere, Fabletics have reversed showrooming that has transformed browsing into a positive thing. This model enables them to develop relationships with customers and be relied on. Their growth is consistent with people, their culture, and accessibility. The company evolves over time in order to adapt to trends in the market. Fabletics displays proper contents to their customers and the stores are stocked with products based on preferences from their members, sentiments on social media and sales activity.

 

Kate Hudson became involved in the business from the first day. Ever since Kate and her team have grown the business into a $250 million enterprise although she had never ventured into any business before. She transformed the company’s customer care services to improve communication, an action that has improved their consumers’ satisfaction score. Fabletics have been able to grow tremendously because of Kate’s commitment and desire to offer quality customer services to their customers at all times. Kate Hudson is a professional actress.

Whitney Wolfe Works to Help Women Build Their Lives

Even though Whitney Wolfe’s Bumble has started off as an app for dating, she has looked for other ways that she can empower women. One thing that she wants to do is empower one group without having to put another group under the bus. This is one way that she differentiates herself from some of the other feminists. Whitney Wolfe’s wants to make sure that women not only are better able to find the right men for them but are also able to build a full life without a man. Therefore, she has added to her dating app. These additions bring forth different opportunities for women.

Her BFF addition to the Bumble app has been developed for the purpose of helping women find the right friends. It is very easy to make friends for both men and women. One of the reasons behind this is that people have a different mindset towards friendships than they do towards relationships. However, it can be even easier for people to find themselves in abusive friendships that are filled with envy, jealousy and sabotage. It is for this reason that Whitney has put together BFF. With BFF, women are better able to screen potential users out of their friendships as well as potential mismatches.

The business and professional world is also one of the most important worlds for women. Whitney Wolfe, being an entrepreneur, has understood the challenges that could come with being an entrepreneur. One thing that can happen with entrepreneurs is that they can find themselves hitting a wall. This is where Bumble Bizz comes in. It helps people with the networking they need so that they can reach their goals. It can also help people connect with employers that can bring them the type of job they need without all of the drama.

Whitney Wolfe has shown that she is the type of person women need. As women learn to build themselves, then they will learn to truly appreciate themselves. They will also have even greater confidence within themselves so that they won’t have to worry about being hurt by a man. Their confidence will help them find the right type of man for them.

Learn More: www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe

Fabletics And The Power of Consumer Review

Apparently, the rate of purchase by consumers is pegged on factors such as the influence of the crowd. The influence comes from the reviews made by customers before they decide on buying a given product. Brands like Fabletics have taken advantage of the current behavior of consumers evaluating marketing strategies and products as well. Since its launch, the revenue collection of Fabletics has increased by 200%. This success is attributed to the embracing of user reviews, which is also known as the strength of crowd.

Fabletics understands that customer review can drive improved consumers loyalty, customer acquisition, and retention of customers. Furthermore, the current lives of consumers are increasingly becoming digital. In that case, the strength of the crowd has become an important factor in the decision-making process. Consumers prefer reading reviews and carrying out research on a particular brand before making the purchase decision. Also, the success of a given brand is determined by the trust of consumers.

According to survey study, trust on online review is increasing every year. With trust comes the power in the business adventure. Brands and products that are authentic will automatically experience positive reviews. Genuine brands can result in more revenue collection, the capture of new customers, and improved search ranking of the brand. Incorporating customer reviews as part of your business strategy can also increase acquisition of new investments and repeat of customer loyalty. Also, more review creates more options for consumers to choose. This is also contributed to the number of brands tapped into the economy. Today, several brands have many customer reviews than they used to have before.

About Kate Hudson

When the owners of Fabletics were looking for a business partner, the first person who came in their thoughts was Kate Hudson. She is approachable, active, and not serious. As a brand, Fabletics goes well with the active lifestyle of Kate Hudson. When she signed the partnership deal with Fabletics, Kate Hudson became heavily involved in the first day of doing business. Kate was hands-on with everything, including picking of the best strategies for social media platforms and reviewing of various branding budgets. Furthermore, Kate is also part of the design process, which ensures that Fabletics remain fresh in the market. As a business partner to Fabletics, Kate always studies the sales of the brand on a weekly basis. According to Hudson, the goal is to find out, which brands perform better in the market.

As a public figure and business person, Kate prefers working with genuine brands. She will never work with brands that are not genuine. This is one of the reasons why her business partnership with Fabletics lasted for a long time. Kate’s business ideology correspond with the business objective of Fabletics. The goal of the firm is to have the best brand in the market. You do not need to start great, but with time you can make everything excellent. Kate Hudson also believes in business communication. She ensured that systems, which support clear communication were number one priority at Fabletics.