NGP VAN Inc formerly known as Voter Activation Network was founded by Mark Sullivan and Nathaniel Pearlman is a privately owned voter database and a provider of web hosting services used by American Democratic Party and other nonprofit organizations authorized by the party. The Washington based company was founded in 2001 is used by social and political campaigns for activities ranging from campaign finance compliance, digital organization, field, and fundraising.
NGP VAN powered Obama’s campaign’s voter contacts, fundraising, compliance operations and volunteers in all the 50 states. However, the software requires the organizers, strategists, and fundraisers involved to nominate inspiring leaders who are passionate in matters equality, education and climate change. This done, NGP VAN offers the candidates their technology so that they transform their goals into reality. NGP VAN has developed smart campaigns for voters that helps candidates learn more about their voters.
This enables candidate’s campaigns focused on voters’ political views, attitude and expected government reforms. NGP VAN has progressive voter database that helps candidates organize small craft advertisements to a specific group of voters with similar political views thus direct target advertisements. NGP VAN has also pioneered voter engagement through mobile campaign tools thus helping candidates get data about voters on specific political issues. NGP VAN through MiniVan has added a new tool Street Team Canvassing” that enables campaigns organizers to collect new names and contact information from voters during political rallies.
The campaigns for both progressive and Democratic political build their voter base app to collect information from protests participants in large campaign event thus referred to as a tool for resistance. “Social Advocacy” tool has too allowed mobilization of voters via social media platforms like Facebook and Twitter that enhance in pressuring leaders or candidates on issues they want solved or reforms they want to be implemented.
NGP VAN had it right in 2018 elections using this tool in the slogan “Resist Trump.” NGP VAN has also pioneered non-binary gender pronouns in voters contacts after it including and recognizing the LGBTQ vote. The tools aside, NGP VAN has re-cemented their value for gender justice, a fundamental issue affecting the world at large. NGP VAN evidently depicted this when they organized “Day Without A Woman” campaign. The campaign helped in openly showing the important niche women fill in the society. NGP VAN used this campaign to also give back to the female employees and women supporting organizations in Washington DC. Finally, it is wise for aspiring candidates to use NGP VAN offered tools as they promote development and turn those goals and respected reform of the society to reality.